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School Project
Interface Design
Figma
CONTEXT
ROLE
TOOLS USED
Lee Kum Kee Website Redesign
Problem
Solution
Key Takeaway
Process
The current Lee Kum Kee website feels outdated and lacks a clear visual hierarchy, making it difficult for users to navigate and discover products efficiently. I decided that a redesign was needed to improve usability, modernize the interface, and better showcase the brand’s global identity.
I started off by creating a site map of the original website, to me it was too cluttered and hard to navigate
By figuring out what I wanted to remove, I started piecing together how I wanted the homepage to look
I made sure to keep all the pages simple and aesthetically pleasing
A lot of trials and errors went into this process but, ultimately I finalized my designs
This redesign demonstrates how improving visual hierarchy and usability can transform a traditional website into a more engaging and intuitive user experience.
